Our Motto

Training humans to become healthy and strong beings.

Born and raised in Europe, we’ve trained to become real national champions in our fields. Now, we are here to share with you our knowledge on how to become faster, stronger, healthier.

We are a group of ex-professional athletes who merged their knowledge and experiences in order to build up a strong fitness concept in the heart of the Middle East.

We are not a gym. We do not sell gym memberships. We are selling a lifestyle, professional mindset and attitude, combining strictness with kindness and adding value to you as a human being. We are bringing you the winning mindset through our highly decorated trainers.

It is important that we help you build constructive habits which will lead to achieve your goals and to challenge your fears while building a positive and growth mindset.

Our Mission

To help people rediscover the joy of native movement and healthy life, to boost people to another level.

Our Vision

To become the most reliable, trust-worthy and performant company when it comes to body transformation and growth mindset.

Our Values

Make our community better. Relationships matter. “The best way to find yourself is to lose yourself in the service of others”. Let us pursue perfection together.

Deliver Kindness and Strictness. Being kind doesn’t mean being weak and being strict gives you freedom. Kindness can only be expected from the STRONG.

The 4 Ps: Patience, Purpose, Progress, and Play. Play like a championship team in order to deliver extraordinary value and service. We engage our lives and pursuits with a progressive mindset.

Do what others don’t. Swim in a blue ocean rather than getting lost with the others in a red ocean.

Relentless Pursuit of Growth and Knowledge. A person is not given PROGRESS, it results from determination and hard work. Be wise at all costs and grow through constant learning.